fbpx

FEWER INGREDIENTS

Handcrafted in Ontario, Canada with only 9 simple, plant-based ingredients that you can understand and trust to be good for your baby's skin and for the Earth too!

100% JUNK-FREE

We never add toxic ingredients to our products. You will never find parabens, sulfates, SLS, synthetics, harsh chemicals and toxic preservatives in any of our products.

WATERLESS & ECO-FRIENDLY

Many similar products on the market today are made with 70-80% water — just check the first ingredient on the label!

The problem with water-based products is that they attract bacteria and mold so they require a bunch of preservatives, stabilizers and emulsifiers. Also, water attracts water so products containing water draw the moisture out of the skin and cause dehydration.

PROMOTES SELF-AWARENESS

Our mantra is Holistic Wellness Optimization™ and it shows in our product line.

Inspired by mindful living and conscious parenting, our labels are designed with 'Mindful Moments', positive quotes and affirmations that promote mindfulness and self-awareness in parents and keep them encouraged and uplifted.