FEWER INGREDIENTS

Handcrafted in Ontario, Canada with only 9 simple, plant-based ingredients that you can understand and trust to be good for your baby's skin and for the Earth too!

100% JUNK-FREE

We never add toxic ingredients to our products. You will never find parabens, sulfates, SLS, synthetics, harsh chemicals and toxic preservatives in any of our products.

WATERLESS & ECO-FRIENDLY

Most skincare products contain 70-80% water and need toxic preservatives to prevent mold and bacteria. The problem with adding water to skincare products is that water attracts water, so products containing water will draw the moisture out of the skin and cause dehydration.

INSPIRED BY CONSCIOUS PARENTING

Our mantra is "Holistic Wellness Optimization" and it shows in our product line. Awaken was purposefully designed to promote self-awareness in parents (first step in becoming a conscious parent) and keep them encouraged and uplifted with positives quotes and 'Mindful Parenting Reminders' on the packaging.